Creative direction
Brand experience
Design
Strategy & systems

I’m a creative director, brand steward & system thinker living and working in the Bay Area. The past year 3 and a half years I worked to raise the standards for brand experience and marketing communications at Sumo Logic. I’m passionate about creativity’s essential position in data-driven ecosystems, and equally committed to building design systems that evolve with input. 

Prior to Sumo Logic I experienced how good design is good business at IBM, and before that I worked at Iron Creative building the foundation of Iron’s robust B2B program. I refined my design craft at Planet Propaganda, in Madison, Wisconsin. 

I can’t wait for what’s next!

Lets connect!
LinkedIn
lindsey.s.selden@gmail.com