Lindsey Selden Portfolio

I thrive at pivotal moments of brand evolution. My strength lies in building creative systems that scale while fostering collaboration and trust across teams. I see brand and design as both form and function–creating the shape of who we are and establishing the collective process to build who we aim to become.

Most recently as Creative Director at Sumo Logic, I led a global brand refresh that aligned design, storytelling, and operations into a cohesive system, unifying how we showed up throughout digital, product, and campaign experiences. The result was more than a new visual language; it was a cultural reset that built shared ownership and excitement for the brand across the organization.

I thrive at pivotal moments of brand evolution. My strength lies in building creative systems that scale while fostering collaboration and trust across teams. I see brand and design as both form and function–creating the shape of who we are and establishing the collective process to build who we aim to become.

Most recently as Creative Director at Sumo Logic, I led a global brand refresh that aligned design, storytelling, and operations into a cohesive system, unifying how we showed up throughout digital, product, and campaign experiences. The result was more than a new visual language; it was a cultural reset that built shared ownership and excitement for the brand across the organization.

I thrive at pivotal moments of brand evolution. My strength lies in building creative systems that scale while fostering collaboration and trust across teams. I see brand and design as both form and function–creating the shape of who we are and establishing the collective process to build who we aim to become.

Most recently as Creative Director at Sumo Logic, I led a global brand refresh that aligned design, storytelling, and operations into a cohesive system, unifying how we showed up throughout digital, product, and campaign experiences. The result was more than a new visual language; it was a cultural reset that built shared ownership and excitement for the brand across the organization.