Navigating brand flex
When legacy brands stretch into new territory, the challenge isn’t change itself, but credibility. From Levi’s new women’s fit portfolio to Dacor’s modern luxury line, this work reflects a considered approach to helping established brands evolve thoughtfully without losing what makes them feel real.
The ABC's of Levis womens jeans
The creative brief for these printed pieces was two-fold: highlight the incredible product photography, while also educating and familiarizing customers and employees alike to a brand new fit and fabric lexicon.
Let the show begin
Dacor was a legacy player in high-end kitchen appliances, but their Modernist Collection was designed for a new audience. The creative challenge was to capture the excitement of the new line, maintain the authenticity of the legacy brand, and integrate the two into marketing materials that were visually appealing and spec heavy.
