B2Bing at Iron Creative

I transformed a one-off Salesforce project into Iron Creative's B2B customer journey enablement offering. As Creative Director for the group I built a dedicated team trusted to provide seamless B2B brand and design support across the marketing funnel at pace and scale.

It started small

Experience smarter customer service
with intuitive AI

Small business big impact

Our initial engagement was to design the look and feel for the Small Business group's first ever Dreamforce contest. This developed into the "growth line" visual identity system, which positively represented the group across multiple campaigns.

Supporting brand to demand

Experience smarter customer service
with intuitive AI

Full funnel marketing support

During my tenure as Creative Director we became experts across the funnel designing content marketing materials, infographics, top-to-bottom campaigns, events, and sales enablement kits.
© 2025 Lindsey Selden. All rights reserved.
© 2025 Lindsey Selden. All rights reserved.
© 2025 Lindsey Selden. All rights reserved.
© 2025 Lindsey Selden. All rights reserved.