State of Salesforce

Over the course of three volatile years, I helped transform this beloved legacy report into thought-leadership nimble enough to consistently meet the moment.

How the Best Companies use Salesforce

Experience smarter customer service
with intuitive AI

Moving beyond the page

To extend the value of our report and our demand generation reach, this year featured the first ever digital experience allowing users to benchmark themselves against the global data set.

Special Edition

Experience smarter customer service
with intuitive AI

An unexpected plot twist

Covid 19 challenged us to evolve our identity beyond "how the best companies use Salesforce". Instead we launched a survey revisiting last year’s key trends to uncover how businesses were responding to the uncertainty, and how priorities had evolved or shifted in response to the pandemic.

Future of Enterprise

Experience smarter customer service
with intuitive AI

Looking ahead for the first time

The success of our Special Edition, unlocked an appetite for continued innovation. A primary goal for this year was to provide a new data-set to support a forward-looking point of view reflecting the digital acceleration so many businesses were experiencing in the wake of the pandemic.
© 2025 Lindsey Selden. All rights reserved.
© 2025 Lindsey Selden. All rights reserved.
© 2025 Lindsey Selden. All rights reserved.
© 2025 Lindsey Selden. All rights reserved.