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An unexpected plot twist
Covid 19 challenged us to evolve our identity beyond "how the best companies use Salesforce". Instead we launched a survey revisiting last year’s key trends to uncover how businesses were responding to the uncertainty, and how priorities had evolved or shifted in response to the pandemic.
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Looking ahead for the first time
The success of our Special Edition, unlocked an appetite for continued innovation. A primary goal for this year was to provide a new data-set to support a forward-looking point of view reflecting the digital acceleration so many businesses were experiencing in the wake of the pandemic.