Sumo Logic brand refresh

End-to-end transformation raising the bar on brand, business, and product alignment and execution to drive increased value for all stakeholders.

Portfolio Details Image
Portfolio Details Image
Portfolio Details Image

Deliverables

  • Brand positioning

  • Brand guidelines

  • Visual tool kit and library

  • Event tool kit

  • GTM video series

  • Brand mascot

  • Corporate pitch deck

  • Presentation template

  • Full funnel GTM assets

  • Product integration

  • Customer awards program

  • Podcast series ID

Deliverables

  • Landing page

  • Anthem video

  • Interactive white paper

  • Social campaigns

  • Adobe personalization
    interactive

  • Research infographic

Deliverables

  • Brand positioning

  • Brand guidelines

  • Visual tool kit and library

  • Event tool kit

  • GTM video series

  • Brand mascot

  • Corporate pitch deck

  • Presentation template

  • Full funnel GTM assets

  • Product integration

  • Customer awards program

  • Podcast series ID

My role

Concept development

Creative direction

Art direction

Design

Brand building blocks

Experience smarter customer service
with intuitive AI

An agile brand tool kit

To ensure the brand team could keep up with marketing demand as the visual language evolved we prioritized codifying components in Figma, our most commonly used program, before building out additional libraries.

More Mobot

Experience smarter customer service
with intuitive AI

A brand mascot to believe in

From in-product user experiences to the Omnia club in Las Vegas, Mobot brought the Sumo Logic brand to life.

Accelerate what matters.

Experience smarter customer service
with intuitive AI

© 2025 Lindsey Selden. All rights reserved.
© 2025 Lindsey Selden. All rights reserved.
© 2025 Lindsey Selden. All rights reserved.
© 2025 Lindsey Selden. All rights reserved.