A Growth Line
Small business owners didn’t always see Salesforce as a right-sized partner for their companies. Our mission was to create a campaign that would change their hearts and minds.
To help us shed the overbuilt and highly processed enterprise narrative we zeroed in on a simple, single line illustration concept we called “the growth line”. We crafted uncomplicated executions that would quickly communicate to the small business owner struggling to do too many things at once.
Small Business. Big Impact.
In addition to the general awareness campaign, the growth line had a chance to shine as the hero creative for Salesforce’s second annual Small Business Contest.
Partners in growth
The final deliverable for the Growth Line project was a set of guidelines and toolkit for the internal team at Salesforce. Along with the codified the design system we also delivered a library of line-illustrations.
Supporting brand to demand
You are now entering the National Forest.
