Accelerate impact.
The Sumo Logic brand, like the product, is a platform whose goal is to accelerate the impact of the business strategy. It’s the company’s greatest piece of cultural capital, but it isn’t owned. It lives in the hearts and minds of the employees, customers, community, and the market.
Building and maintaining brand reputation requires meaningful investment and thoughtful stewardship. It’s a continuous act of co-creation playing out in real-time across myriad experiences and interactions within a living ecosystem. In 2022 I joined Sumo Logic as their first Brand Creative Director leading an end-to-end global brand transformation that balanced authentic expression with performance accountability.
“F” is for Frameworks.
Effective brand stewardship and creative leadership rely on the application and development of frameworks. Frameworks establish the scaffolding for the collective canvas to come alive. These frameworks are the foundational principles that inform a team and function, the toolkits that guide designers, and the pillars of the brand itself.
Brand team frameworks
Visual language frameworks
Brand positioning framework
Accelerating what matters.
Sumo Logic’s log analytics platform serves as the single source of truth because it is built from the atomic level of logs. Only by ingesting every particle of digital exhaust and running it through AI that is trained and tuned to filter out actionable insights from noise, can DevSecOps teams work together to take the fastest and most impactful actions to keep critical digital applications reliable and secure. And this all translates to what matters most: less downtime for customers, a strong bottom line for businesses, and quality of work life balance for employees.