Experience smarter.
Today’s customers are won or lost in seconds. It only takes one bad interaction to lose someone’s trust. And they need you now more than ever. So, lets build experiences that learn. Let’s experience smarter.
To communicate the value of working with IBM Services for enterprise scale customer experience transformations we created the campaign construct “experience smarter”. This allowed us to tell our specific customer use-case stories, while still connecting to IBM’s “smarter” brand promise.
Experience smarter customer service with intuitive AI.
To promote IBM’s Contact Center AI capabilities we created a compelling interactive white paper, and drove traffic to a robust landing page via snappy social.
Experience smarter personalized shopping.
“Discovery and diversity” were at the heart of this creative execution. The primary message was to communicate that even though the actual mechanics of personalized commerce are complex, with IBM and Adobe as your technical partners, you are free to focus on the customer.
Experience smarter operations with intelligent workflows.
This infographic extended the value of an IBM research report by reimagining it in a new form factor. In addition to the infographic we also create cuts for threaded social posts to get even more from the investment of our original research.
When businesses strive to make each experience better than the last, they can actually
Experience smarter.
This anthem video represents the heart that beats within each of the three “experience smarter” stories.
